Author: G7R

ESL Announces Euronics as Latest Partner ESL and Euronics are now together. Tournament organizer ESL made it clear with the recent partnership announcement. The organization has developed a partnership with Euronics, the international retail group. The deal might have seen from the perspective of the ESL One Hamburg that is going to take place soon between 24 and 27th October. This is expected to be a great event as it includes national leagues in Germany, France, Spain, and Italy. In addition, the international retail group Euronics will plan for in-store activation for all its markets across. This initiative will feature…

Play-in Teams and Impending Success – International events eSports Industry lay-in Teams and Impending Success – International events International events always have a way of drawing out the best in teams. Everyone wants to show that they are the best in their region, as well as the best in the world. However, there are some developing leagues and regions that still have yet to prove themselves, and are still seen as weaker than the primary regions, such as the LCS, LEC, and LCK. Contrary to popular belief, the gap between the bottom teams and the top teams has slowly been…

Play-in Teams and Impending Success – International events International events always have a way of drawing out the best in teams. Everyone wants to show that they are the best in their region, as well as the best in the world. However, there are some developing leagues and regions that still have yet to prove themselves, and are still seen as weaker than the primary regions, such as the LCS, LEC, and LCK. Contrary to popular belief, the gap between the bottom teams and the top teams has slowly been closing recently. At the 2019 Mid-Season Invitational (MSI) Play-In Stage,…

Top Picks and champion meta at MSI 2019 During MSI, we as the viewers have the spectacular opportunity to watch and learn from the best of the best in the business. From crazy cheese picks, to meta-standard clean play, each team brought a bit of their own spark to the tournament, which ultimately lead to many upsets and opportunities. The meta also shifted significantly to favor certain regions, unknowingly. As such, there are many champions and picks that held significance over the others. Let’s break down the meta at MSI, 2019. Teamplay was all the rage Just like many…

The rise and fall of Team Liquid at MSI 2019 North America had quite possibly the most impressive run at an international tournament so far. Comparable to their 2018 success with Cloud 9 making a run at the semi-finals of Worlds, Team Liquid did what many thought they would never be able to do: Have a good international performance. But, all of their efforts would become undone after they played what would later be known as the fastest international Best of Five set in League of Legends competitive history. Disgraced and absolutely demolished, Team Liquid were the point of jokes…

Disneyland Paris Major adds AOC and SAP as partner Mars Media has added AOC and SAP as partners for the ongoing Disneyland Paris Major, the fourth Dota 2 Major in the current Dota Pro Circuit season. The brands have been featured in the broadcast for the Major since it began on May 4th but the deals have only just been formally announced. Acting as the official analytics partner of the Major, SAP is providing “detailed and insightful in-game data” in the broadcast to increase engagement throughout the event. This isn’t the first Dota 2 Major that the German software corporation has been involved with, and it recently expanded its deal with ESL.…

Disneyland Paris Major adds AOC and SAP as partners Mars Media has added AOC and SAP as partners for the ongoing Disneyland Paris Major, the fourth Dota 2 Major in the current Dota Pro Circuit season. The brands have been featured in the broadcast for the Major since it began on May 4th but the deals have only just been formally announced. Acting as the official analytics partner of the Major, SAP is providing “detailed and insightful in-game data” in the broadcast to increase engagement throughout the event. This isn’t the first Dota 2 Major that the German software corporation has been involved with, and it recently expanded its deal with ESL.…

ESL Pro League viewership up after recent revamp Chief Marketing Officer of ESL, Rodrigo Samwell, spoke to Esports Insider exclusively on the motivation behind the league’s rework: “For us, it was important to bring the teams to the front seat like no one has done before. “The integration of their colours into the ESL world, the choice of materials, depth built into visual ID and movement created this spectacular effect of the teams clashing in the world of the ESL Pro League in a very authentic way.” In an effort to elevate the competition of the Pro League and optimise…

Lagardère Sports partners with T1 as exclusive commercial agent Multinational sports and entertainment agency Lagardère Sports recently announced an exclusive partnership with Korean esports giant T1, formerly known as SK Telecom T1. The deal follows the joint venture brokered between Comcast Spectacor and SK Telecom and will see Lagardère Sports responsible for marketing T1’s commercial rights, including managing all brand partnerships and sponsorship engagements. The partnership between the two indicates a strong commitment by T1 to establish a cohesive, successful, and structured approach in its sales, marketing, and sponsorships strategies. With access to Lagardère Sports’ broader global network of contacts and expertise, T1 will seek to deliver a wide…

Playoff stage of the MDL Disneyland (Day 1) Playoff stage of the MDL Disneyland (Day 1) Team Secret vs PSG.LGD Opening match of playoff stage was Team Secret vs PSG.LGD. LGD showed very poor results in the group. Their failure 2-0 against VG made it clear that LGD had serious problems. Secret showed excellent results in their group and without problems reached top of the tournament. In the first draft, Puppey starts to amaze. If there are no questions to the Drow Ranger, then Morphling at the second pick was surprising. PSG responded with Sand King and Phoenix. The following…