Agriculture may be a honourable yet challenging occupation, taken on by only the most dedicated full-time farmers. This lifestyle entails taxing labour, resilience, and early mornings, standing in stark contrast to the average daily routine for most individuals.
However, GIANTS Software, through their game Farming Simulator, has managed to convert this tough occupation into a worldwide gaming sensation.
The game presents a comprehensive simulation in which players become modern farmers, undertaking tasks ranging from animal breeding to crop cultivation and operating tractors.
Since its inaugural edition in 2008, the series has expanded to over 15 iterations, selling millions of units globally. This speaks volumes about its incredible appeal.
In an exclusive interview with ONE Esports, one of Farming Simulator’s top marketing executives delves into the astonishing popularity the game enjoys.
What makes Farming Simulator so loved?
Martin Rabi, the marketing manager of GIANTS Software, states that the game’s realism distinguishes it from others.
He clarifies that the game appeals to both casual gamers looking for an escape and agrarian enthusiasts who appreciate its meticulous depiction of farming. Regular updates, a strong modding community, and meaningful interaction with player feedback have been pivotal in sustaining the game’s charm over time, he says.
An integral part of the game’s success is attributed to user input.
Rabi highlights the commitment of the development team to engage with gamers through online forums, surveys, and social media, making players feel valued.
Beyond that, “innovations and trends in actual farming practices often inspire fresh gameplay mechanics and updates, keeping the game true-to-life and topical,” Rabi adds.
What motivates the game makers to keep innovating?
While the game is praised for its relaxed yet genuine portrayal of farming, its inherent capacity to inspire future farmers is its hallmark.
Rabi recalls a gamer who was influenced by their game to such an extent that he ended up owning a farm – a tale truly memorable for Rabi.
The game has found a substantial fan base in the farming fraternity as well.
Rabi reveals, “We recently found out that our game is being used as an educational tool in a specialized school that trains students for careers in farming.” “The fact that Farming Simulator can be both fun and informative at the same time is deeply satisfying for the entire team,” he comments.
You can now immerse yourself in the newest game of the series, Farming Simulator 25, currently available on Windows, Steam, Mac, PlayStation 5, and Xbox Series X|S.
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